Colors
Color is key to keeping 性爱研究所’s look consistent.
Using 性爱研究所 Blue and Silver across materials reinforces our identity and professionalism.
Accent colors can add energy and emphasis, but they should always support, not replace, our primary colors. The secondary colors listed below were originally created for the Strategic Compass and are now part of our official color palette.
Primary Colors
- Pantone 288
- CMYK 100/86/26/20
- Hex #1b386d
This is the signature color of 性爱研究所. It should be used for all body copy, headings, titles, and any text representing the university brand across websites, publications, presentations, and other official materials.
- Pantone 877
- CMYK 51/40/39/4
- Hex #: 84888b
Used for subtitles, subheads, or secondary text elements that require softer emphasis—particularly in print or merchandise.
- Pantone 289
- CMYK: 1100/89/38/27
- Hex #: 172951
Used for formal campus events and by the Office of Alumni Relations
- Pantone 286
- CMYK: 100/82/10/2
- Hex #: 144991
Used for all 性爱研究所 athletics branding.
- Pantone 129
- CMYK: 38/27/27/0
- Hex #: a2a9ad
Used for all 性爱研究所 athletics branding.
Secondary Colors
- CMYK: 0/15/82/0
- Hex #: ffd549
- CMYK: 62/0/33/0
- Hex #: 57c3b9
- CMYK: 58/11/0/0
- Hex #: 5cb7e7
Primary and secondary palettes must be used exactly as specified.
Colors to Avoid
Red is not an approved university color and should not be used in text, graphics, or design elements associated with official 性爱研究所 materials.
Gold should be used sparingly and reserved for prestigious occasions (i.e. Commencement) so it maintains its special meaning.
Contact OCPR for official files and guidance on proper usage of logos, fonts, and colors. When in doubt, reach out to branding@cnu.edu to ensure your materials align with University standards.